Coffee at dawn, a break mid-day, sunset drinks, cocktails until tomorrow. Twenty-four hours, one address, a sign that never goes out.
Every hour has its own crowd and its own menu. Scroll through the day — the clock follows real Tirana time.
Espresso, a warm croissant, the first paper of the day. At six in the morning someone here is already saying good morning — and someone still owes you one.
Coffee, cold drinks, a free table and Wi‑Fi that survives a call. Come in, switch off for ten minutes, go back to work. Or stay — even better.
Aperitivo, cold beer, classic cocktails made properly. The moment the neon starts to matter more than daylight.
Music, cocktails, long conversations. There is no last call here — only the next one.
SOHO BAR was born in Tirana, on Rruga Tom Plezha 1001, from an idea that is simple to state and hard to execute: keep a bar open twenty-four hours without ever lowering the quality.
Hard, because leaving the lights on is not enough. You need a drinks list that works at four in the morning as well as at noon, a team trained to cover every shift, and an operation that never stops.
It took us years to build it. Now it works. And it can be replicated.
The venue, the neon, the nights. Click a photo to see it full size.
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It hangs on our wall, and it is also how we keep this place open. Someone closes their eyes while someone else lifts the shutter: in between, in Tirana, there is always a SOHO BAR still lit.
It is a craft, and we pay it as one. A bar open 24 hours stands on one thing only: the people who work in it. We are not looking for shift fillers — we want people who can stand behind the bar at four in the morning with the same smile they had at nine in the evening.
Monthly schedule published in advance. Nights are chosen, not imposed.
Anyone covering 23:00–06:00 gets paid more. Always.
Coffee, mixology, floor, register. You come in as a bartender, you leave as something more.
The managers of the next SOHO BARs will come from this counter.
You eat on shift. Obvious, but worth saying.
Nobody closes alone at five in the morning. You never work solo.
A bar open 24 hours always needs good people, and when we need someone we need them fast.
The format is ready. The sign works. All that is missing is your city — and you.
Most bars work six, maybe eight good hours a day. Then they pay rent, utilities and depreciation for the other sixteen too. SOHO BAR is built on the opposite idea: the same square metre working twenty-four hours. Four time bands, four menus, four different margins — and no dead hours. A model that is harder to run, and for that reason harder to copy. That is exactly where the advantage sits.
Licence to use the SOHO BAR trademark, the sign, the full visual identity and communication materials.
The document that makes 24/7 manageable: shift planning, coverage, menus by time band, the close-that-never-closes procedures.
Layout, furniture, lighting, supplier list. Your venue will be different, but recognisable.
Weeks of training at SOHO BAR Tirana for you and your managers, before opening.
Tested drinks lists, technical sheets, calculated drink cost, supplier agreements.
Social plan, launch campaign, materials for the first 90 days.
A dedicated contact, periodic visits, seasonal menu updates.
Access to network contracts and the conditions negotiated for all SOHO BARs.
You do not need to have worked behind a bar. You do need to:
| Item | Indicative |
|---|---|
| Entry fee | [€ X] |
| Fit-out and equipment | [€ X] |
| Opening stock | [€ X] |
| Total investment | [€ X] |
| Royalty | [X%] |
| Marketing contribution | [X%] |
| Contract term | [X anni] |
| Recommended surface | [X m²] |
Indicative figures, variable by city, surface and condition of the venue. The full pack contains the detailed business plan.
You fill in the form below. We call you back within 48 hours.
We get to know each other. We assess your profile, your city and the location together.
You receive the numbers, the model contract and a business plan built on your area.
Venue design, works, training for you and your team.
Opening supported by our team on site. From then on, it never goes off.
We are reviewing applications for Tirana (new areas), Durrës, Vlorë, Shkodër, Elbasan, Prishtina, Kosovo, North Macedonia and Italy. Your city is not on the list? Write to us anyway: the format works anywhere there is a city that stays awake.
No. It helps, but it is not required: training covers the technical side. What is required is your constant presence in the first months.
No. We can assess locations together, but if you already have a property in the right area the process gets much shorter.
Yes. That is the format. A SOHO BAR that closes at two is not a SOHO BAR: the promise on the sign only counts if it is always true.
From signature to opening, a few months on average, depending on the state of the venue and permit timelines.
A dedicated contact, periodic visits, seasonal menu updates, network marketing campaigns and access to all supplier agreements.
Yes, and we would be glad. Whoever runs the first one well gets priority on neighbouring areas.
Fill this in and we will send you the full pack with numbers and business plan within 48 hours.
The format exists, it is tested and it can be replicated. All it needs is someone to switch it on.
Yes. SOHO BAR is open twenty-four hours a day, 365 days a year, on Rruga Tom Plezha in Tirana. We do not close at night and we do not close on holidays.
The same as at noon: Italian coffee, soft drinks and fresh juices, beers, wines and cocktails made to order. The standard does not change with the hour.
No. We are a bar and we only do what we do well: coffee, soft drinks, beers, wines and cocktails.
We are on Rruga Tom Plezha, Tiranë 1001, with outdoor seating as well. The button above opens directions in Google Maps.